Your commission rate directly affects how many influencers want to promote your products. Too low → no one applies. Too high → your margin shrinks. So what's the sweet spot?
Industry Benchmarks
| Product Type | Typical Commission Range |
|---|---|
| Physical goods (chargers, home) | 5% – 20% |
| Digital products / SaaS | 20% – 40% |
| Beauty / Fashion | 8% – 15% |
| Tech / 3C | 5% – 15% |
What We Recommend on CIRTEMIRTH
We suggest 15–25% for most brands, because:
- Our platform fee is only 5% of sales.
- Your total cost = 5% (platform) + the commission you set.
- Higher commissions attract better influencers.
How to Test Your Way to the Optimal Rate
- Start – Set 15% and see how many influencers apply.
- Optimize – If applications are weak, raise to 18–20%.
- Advanced – Offer different rates for different product lines (higher margin = higher commission).
Don't Forget Discount Codes
Discount codes + good commissions = influencers' favorite combination.
They convert much better than commissions alone.
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